There is a moment in every commercial real estate transaction when a seller realizes their broker is not reaching the buyer who would actually pay full price for their property. That buyer exists. They just do not find properties the way most brokers market them.
Logan Freeman built his entire investment property marketing model around closing that gap.
Freeman is the Managing Broker and Founder of Midwest CRE Advisors in Overland Park, Kansas, one of the top commercial real estate brokers in the Kansas City metro. His firm closes deals across asset classes, including medical office, industrial land, single-tenant net lease, and multifamily, often in compressed timelines and with outcomes that exceed seller expectations.
The reason is not magic. It is a CRE marketing strategy that most brokers in the market are not using.
The Buyer CoStar, LoopNet and Crexi Cannot Reach
The buyers who pay premium prices for investment properties are not all watching the same portals. Family offices, private equity acquisition teams, and institutional operators conduct research across:
- Financial publications and Google News
- High-authority business media like Business Insider, MarketWatch, and AP News
- Broker reputation signals that indicate who is active and credible in the market
They are not browsing LoopNet for their next deal. They are looking for signals. A CRE press release distributed through the right outlets sends that signal directly to the buyers most likely to generate competitive offers.
“I don’t just list commercial real estate, I launch it,” Freeman said. “A press release isn’t noise. It’s a signal to every qualified buyer in the market that a premium asset is available, right now, from a credible seller. That signal creates competition. Competition creates price.”
What the CRE Marketing Strategy Results Look Like
The investment property market has given Freeman’s approach plenty of opportunities to prove itself. Recent Midwest CRE Advisors closings using our CRE marketing strategy with press releases include:
Lenexa, Kansas: Off-market disposition of a 43,326-square-foot medical office building, completed in under 90 days without a public listing or tenant disruption
Shawnee, Kansas: $1.15 million single-tenant investment sale delivering an 8%+ cap rate after a structured repositioning that generated multiple competitive offers
Raymore, Missouri: 16.5-acre industrial development site sold to a buyer with a fully formed plan for approximately 70,000 square feet of small-bay industrial and outdoor storage space
Each transaction required reaching buyers beyond the standard listing audience. Each one closed.
The SEO Advantage Other Brokers Are Missing
Every press release distributed through institutional media outlets generates indexed content and high-authority backlinks pointing to the broker’s website. Every future buyer who searches for a commercial real estate broker or investment property in the region is incrementally more likely to find Midwest CRE Advisors before a competitor.
The press release is not just a transaction tool. It is an authority-building asset that compounds with every placement.
If you want to position your listings with this level of visibility and credibility, you can order a press release package or schedule a strategy call.