Most commercial real estate brokers issue a press release after a deal closes. Lev Mavashev issues one when the listing goes live.

Mavashev, Principal of Alpha Realty, brought 132 Ludlow Street to market in April 2026 with a professionally distributed press release placed in USA Today and across national financial news channels. The property, a six-story corner mixed-use building in Manhattan’s Lower East Side, had been held by the same family since the 1980s. It had never been publicly marketed. And the day it became available, anyone in the country researching Manhattan investment properties could find it, along with the broker’s name, the asset’s story, and every metric a qualified buyer needs to decide whether to make a call.

That is not what LoopNet does. That is not what Crexi does. That is what a press release does.

What Happens When You Show a Seller a USA Today Article at the Listing Presentation

When a property owner decides to sell an asset they have held for decades, they sit across from multiple brokers and ask the same question: how will you reach the buyers I cannot reach myself?

Most answers look identical. Listing platforms, direct outreach, broker blasts to a known buyer database. The CRE marketing plan ends where every other broker’s marketing plan ends.

Alpha Realty’s answer ends differently: with a national press release distribution that places the listing in front of family offices, private equity groups, and institutional buyers through the financial publications they actually read, indexed and searchable from the moment the property hits the market.

For 132 Ludlow Street, the asset earned that announcement:

• Corner location at Ludlow and Rivington Streets with 124 feet of wraparound frontage
• $1.4 million in effective gross income with net operating income exceeding $900,000
• 20 residential units most at free market rents, with 4 commercial spaces in an active retail corridor
• A tenancy history including Louis Vuitton, confirming the street’s pull for premium commercial operators
• Family ownership since the 1980s — a generational hold reaching the market for the first time in decades

“Opportunities to acquire corner mixed-use properties with this level of frontage, history, and upside are extremely rare,” Mavashev said.

That story belongs in USA Today. Not in a listing description.

What This CRE Marketing Plan Does for Every Broker Who Uses It

The press release does not just market the listing. It markets the broker who issued it.

Every CRE broker competing for exclusive assignments needs a reason for a seller to choose them over the next firm. The listing presentation that ends with a press release distribution plan gives a seller something no CoStar posting can: the confidence that their property will be treated as a market event, announced to the national investment community, and positioned as the rare opportunity it actually is.

That is a conversation worth having before a competitor gets in the room.

CREPressReleases.com helps commercial real estate brokers build the best CRE marketing plan to distribute the listing announcements that reach the buyers that listing platforms miss and win the presentations that other brokers lose.